The new Niudun forklift at the Canton Fair wins fans with its strength
Recently, at the 138th Canton Fair (China Import and Export Fair), the new Niudun Forklift from Taixing, Jiangsu, once again became the focal point of the event. With excellent product performance, cost-effective solutions, and strong overseas market demand, it secured a large number of orders, achieving remarkable results of "another big order at the Canton Fair," attracting widespread industry attention.
1. Behind the Big Orders: Driven by Product Strength and Global ExpansionProduct Innovation Leading the Market: The new Niudun Forklift highlighted several new energy forklifts (such as lithium battery and hydrogen fuel), intelligent warehousing equipment, and high-end internal combustion models at this Canton Fair, fully meeting the upgrading demands of global customers for "green logistics" and "intelligent handling." Its products have won high recognition from overseas buyers for their stable performance, durable construction, and user-friendly design.2. Precisely Targeting International Markets: Catering to the demand for high-cost-performance and highly adaptable forklifts in emerging markets such as Southeast Asia, the Middle East, Latin America, and Africa, Niudun launched multiple customized models that can operate in complex conditions such as high temperatures, high humidity, and dusty environments, successfully opening markets in several countries along the "Belt and Road."3. Effective Brand Overseas Strategy: In recent years, Niudun has continuously strengthened brand building through international certifications (CE, ISO, etc.), overseas agent networks, and localized services, gradually establishing the brand image of "Made in China, Global Quality," laying the foundation for order surges.
2. Canton Fair Effect: An Important Window for Chinese Manufacturing Going GlobalAs a "barometer" and "weathervane" of Chinese foreign trade, the Canton Fair is an important platform for enterprises to expand international markets. Niudun Forklift has participated in the fair for many consecutive years and has repeatedly achieved “order surges,” which not only reflects the company’s own growth but also highlights the overall competitiveness improvement of China’s construction machinery manufacturing industry.According to on-site feedback, during the exhibition, Niudun’s booth received buyers from over 50 countries and regions. Many overseas clients commented, "Niudun forklifts offer better cost-performance ratios and service responses than European and American brands, making them an ideal alternative."
3. Future Outlook: From "Big Orders" to "Sustained Growth"Although the "big orders" are exciting, "a surge in orders is just the starting point; we are more focused on turning short-term heat into long-term cooperation." In the future, Niudun Forklift will: increase R&D investment to advance intelligent and unmanned forklift technology; improve the global after-sales service network to enhance customer experience; deepen production cooperation with countries along the "Belt and Road" initiative and explore the possibility of localized manufacturing.
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