Electric forklift manufacturer: Manage people before managing transactions

Professor Zeng Shiqiang wrote in the book "Chinese style management": "When the environment changes rapidly, the change of people's minds is often more rapid and complex than the change of things. Things change with people. People's minds start to change first, and things will change with them. It controls people's minds. In the period of rapid change, it is much more effective than just talking about things.". Electric forklift manufacturer also agree with this view. Only by managing people before managing affairs can we promote the development of enterprises.

Zhang Ruimin, the president of Haier, a top Chinese enterprise, famously said, "Managing people first, and managing people with style". When the internal and external environment changes little and everything in the enterprise is at a stable stage, the management of things can represent the management of people, that is, it is feasible to "treat things rather than people". However, in this era of fierce competition and surging external environment, when everything is unpredictable, only talent is the only clue to follow. So, how to manage and guide people's hearts? The electric forklift manufacturer has something to say.

To evaluate the effectiveness of a management method, it is only necessary to see whether it can be accepted. The faster and more thorough the employees accept it, the more effective this management method is and the more it can help the enterprise develop. Managers do not teach employees what to do and how to do it, but ask them what they want to do, how to do it, and how to achieve their goals, so as to cultivate first-class talents. The electric forklift manufacturer believes that management should be people-oriented and should break away from the traditional decadent concept of "materializing" employees. The past control and restriction on the specific behavior of employees should be changed to the exchange and communication of ideas, and the past focus on the regulation and control of things and things should be changed to the management and incentive of people.

Managers must keep in mind that management is first of all the management of people, and managing people can indirectly manage the affairs completed by people. Matsushita, the king of Japanese electrical appliances, once said that the problem of enterprise management is ultimately the problem of people. The electric forklift manufacturer firmly believes that management is the manager first, and the management means should act on people first, and then implement to specific affairs.